eDiets Europe The largest subscription-based online diet, fitness and counselling centre with over 300,000 paid members. Founded in 1996. Offers online subscription-based weight-loss programmes using proprietary software to generate customised diet programmes. The programmes are designed based upon individual members' personal goals, food preferences and lifestyles. In addition, eDiets.com publishes one of the Internet's most popular bi-weekly diet and fitness email newsletters, eDiets News, which is delivered to a community of more than 9.8 million subscribers.